Undisputed Champion!! This F-150 has fulfilled its legacy and raised the bar even higher. It's a great truck; engineered and Built Ford Tough to do what trucks were meant to do - work, tow, haul, climb and carry. The 2008 Ford F-150 exceeds the need for power and performance. Make a Bold Entrance! Admit it. You love to turn heads. And no other pickup truck gets people rubbernecking like the Ford F-150. Its stand-out-in-a-crowd appearance ensures that you are heard and seen loud and clear. People will take notice. The is the safest F-150 ever. The new F-150 helps protect its occupants with a structure designed to help absorb and dissipate crash energy before it can reach the passenger compartment. You need a versatile, full-size pickup to finish your "to-do" list; you've got the most capable truck. Period.